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Friday, April 13 • 4:05pm - 5:15pm
No More Vanity Metrics! Which metrics will help you run better campaigns online?

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Vanity metrics (Facebook “likes", number of people on your list) are rampant in our space, but they don’t tell us much about the health and strength of our programs, or help us win campaigns. In this session, we’ll talk about what vanity metrics are and how to figure out what metrics to use instead. We’ll do a brief overview of Facebook and Google Analytics, and talk about how to get your organization’s leadership on board with new metrics.
Speakers
avatar for Sarah Rasmussen

Sarah Rasmussen

Sarah Rasmussen is a digital strategist/organizer. She's organized and/or done digital advocacy and fundraising for organizations as big as Sierra Club, Greenpeace, and the first Obama presidential campaign, and as small as a Haitian sustainability NGO and her favorite progressive... Read More →

Friday April 13, 2018 4:05pm - 5:15pm EDT
19th floor Conference Room

Attendees (21)